I turn ambiguous ideas into shipped products — leading vision across CMS, CRM, BI and streaming platforms by day, and heading to AI & Machine Learning at Vrije Universiteit Amsterdam next.
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I'm Armen — a Technical Product Owner who's just as comfortable writing a roadmap as reading a stack trace. For the last few years I've led the vision for platforms used across the iGaming industry: a content management system, an affiliate platform, a CRM, a business-intelligence layer and a streaming service.
That breadth is the point. I started as a freelance developer building everything from landing pages to complex web apps for 50+ clients, moved into CRM where I designed advanced customer journeys, and grew into owning products end to end — sitting between engineering, design and the business.
Now I'm pointing all of it at the next chapter: an AI & Machine Learning degree at Vrije Universiteit Amsterdam. The goal hasn't changed — build things people actually use — just the depth I want to build them with.
A fully operational Business Intelligence platform tailored to the iGaming industry. Over seven months I connected every tool Playtronix uses into a single source of truth for our partners — turning scattered data into one decision-making surface.
An advanced content-management system for the iGaming industry — a powerful, multi-tenant website builder with enterprise-grade customization and tooling.
Under NDAAn Armenian language-learning platform inspired by Duolingo — interactive lessons, gamified progress and a structured curriculum for learners worldwide.
haylingua.amA membership platform for elderly Armenian women — a monthly subscription unlocks community events, an e-book library and ways to connect with each other, backed by a strong admin panel and control unit.
hasmiksclub.amA live-streaming platform built into a casino ecosystem — real-time video delivery, interactive chat and seamless integration with the gaming experience.
bitfortune.com/streamsAn e-commerce marketplace connecting local Armenian shops with a wider, global audience — bridging small businesses to bigger demand.
daarvi.amA conference website for doctors and researchers focused on epilepsy — event details, speaker info and attendee registration with integrated online payments.
epilepsy.amA booking and scheduling site for consultations with Meri Kesoyan — clients pick a slot and confirm a session without back-and-forth messaging.
kesoyan.amNew work is in the pipeline — across AI tooling, product and the web. This space is intentionally left open.
Stay tunedAfter years inside Playtronix, I kept hitting the same wall: the data that mattered lived in silos — the CRM, the analytics tools, the affiliate-management platform and more — with no single place to see it. Reporting meant stitching it together by hand.
So I decided to break the company's flow and build the layer it was missing. Adrenaline was my idea, end to end — I founded it, owned the product vision and roadmap, built it as the developer, and took it to market myself.
Over roughly seven months I connected every tool Playtronix runs — CRM, analytics, the affiliate platform and the rest — into a single pipeline, modelling fragmented, inconsistent data around the questions partners actually ask.
Adrenaline is now that single source of truth — scattered, manual reporting replaced by one live decision-making surface the partners rely on. Fully operational today, with a public demo you can explore.
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Vrije Universiteit Amsterdam
Sep 2026 — May 2029 · Incoming
Artificial Intelligence & Machine Learning
Quantum College — Yerevan
Sep 2024 — May 2026
CS SL · Maths AA SL · Physics SL · English B HL · Armenian A HL · Economics HL
British Council
Issued Dec 2025
Band 7.0 — C1 Advanced (CEFR)
College Board
Score 700 / 800
Certified course
Issued Aug 2021
Foundations of programming & computational thinking
Chasing slopes and winter air whenever the mountains allow.
Competitive, strategy-first gameplay — the same loop as shipping product.
Consistent gym training and keeping an active lifestyle.
Making videos and content across social platforms.
An AI-powered news-to-forum builder — it fetches news sources, rephrases and humanizes the content, then auto-generates SEO meta tags, descriptions and image alt text before publishing.
View on GitHub →Language-learning platform — lessons, NLP and gamified progress.
View on GitHub →A movie-streaming web app — browse, search and watch through a clean, responsive interface.
View on GitHub →E-commerce marketplace — frontend and creative coding.
View on GitHub →An online e-commerce Telegram bot backed by a powerful admin panel for managing products, orders and customers.
View on GitHub →Queue-management system for scheduling and operations.
View on GitHub →A project, a collaboration, or just a hello — I read every message.
